Solicitors in London turn to Twitter
Posted by seo Twitter has grown exponentially and to a degree few expected. The social networking website receives a whopping 180 million unique visitors a month, and has 105 million registered users. Twitter has become highly useful to a number of industries. It is no longer just a platform for narcissistic youths to describe the excruciating minutia of their lives to anyone who will pay attention.
So why haven’t lawyers taken the hint? In his commended book, The End of Lawyers?, Professor Richard Susskind states “most lawyers that I speak to dismiss Twitter as yet another plaything for their children. Of what possible relevance, they inquire, could this possible be for a senior legal practitioner”?
The query is interesting, and it has become clear that Twitter has become very relevant to lawyers. Much like the modern world in general, the legal profession now develops faster than ever before. Lawyers who tweet are instantly a part of one of the largest legal conversations on the planet, and participating enables them to keep up with new developments.
Using Twitter makes finding relevant legal insights effortless to find. This expanded social community often puts lawyers into contact with individuals who can answer legal questions with fresh perspectives.
Interestingly, several lawyers have argued Twitter humanizes the legal profession. Often top lawyers appear cold and inhuman to younger associates, however, often their tweets expose the individual underneath the power suit. Some law firms have started to use Twitter in this way as a way of building camaraderie. Tweeting can be a great way to strengthen relationships with clients, one lawyer in London stated.
The connection between law and Twitter is transforming in large part because of young solicitors in London. The Corporate Counsel New Media Engagement Survey found that 26% of lawyers aged 30-39 agree that a law firm’s presence on Twitter will impact whether they are instructed. The fact that as solicitors get younger they look on Twitter more positively indicates that in the near future Twitter will become much more prominent in the legal community Currently several prominent law firms and west London solicitors have begun tweeting with regularity. Law firms should get on the band wagon before rivals establish themselves first.
